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4 Weeks
Miro, Google Form/Sheets, Figma, After Effects, Mindmeister, Photoshop
Lavazza
First work experience during the master in UX/UI Design in Talent Garden, in collaboration with Lavazza. The goal was one: to improve the "coffee away from home" experience by working on the current "Piacere Lavazza" mobile app.
1: 1 interviews and research organization, wireframe and prototyping.
Flavio Gritti - Junior UX/UI Designer
Riccardo Imperiale - Junior UX/UI Designer
Paola Chiono - Junior UX/UI Designer
Alberto Giorgi - Junior UX/UI Designer
Matteo Moscato - Junior UX/UI Designer
The mockups above represent two of the solutions developed in these 4 weeks, structured following a Design Thinking approach known as double diamond *.
With the 3 vertices along the horizontal axis which in order represent: (left vertex) the problem presented by Lavazza, (central vertex) the definition of the problem we have reached and finally (right vertex) the final prototype.
Young users, between 16 and 35 years old, who frequently use coffee machines: therefore students (especially university students) and workers.
What thoughts does the coffee break evoke?
What makes a coffee break enjoyable?
Starting from these questions, we were able to better organize what would later be our qualitative and quantitative methods of analysis:
Attended by 20 users: 10 students and as many employees.
From which we collected about 200 responses, including students and workers.
Questa รจ la rappresentazione grafica che abbiamo scelto per le nostre personas, poche informazioni ma molto rappresentative della tipologia di utente in target.